PAUL SAVIDENT

PAUL SAVIDENT is a Marketing & Press Management company specialising in theatre and entertainment events, in addition to being a hands-on Marketing Agency able to cost-effectively and efficiently fulfil the services expected from a much larger agency. Its working policy is that of a ‘hands-on’ approach whose job is to ensure the most cost-effective use of funds and the most interwoven campaigns for both marketing and press.

Press and Marketing Management

Involves co-ordinating between the Press agent and the Marketing agent, and any other Promotions

agent that may be brought on board, to ensure a cost-effective and cohesive campaign. In essence,

the PAUL SAVIDENT would be a team leader/member and an employee of the producer –

ensuring that the information coming through from all areas is correct and non-conditional.

Marketing Agency

Working both in-house and with its Team Companies PAUL SAVIDENT is able to supply the

services that would be expected from a much larger agency, generally much more cost-effectively.

The following services are available:

Design

Concept creation, design amends and advertising production

Advertising

Media planning and buying is handled in association with TCS Media - which was ranked No 6

in Campaign's October 2000 Media Agency League Table.

Print

Planning, costing, buying and management.

Marketing

Audience Research

Campaign Planning

Cast recordings

Copywriting

Customer Service Training

Direct Mail – individuals and groups

E-mail, flashpages and splashpages

Event/Showcase Creation and Management

Filming

First Night Management - seating, press and party

Footsoldiering

Front-of-House (FOH) design and installation

Media Evenings (additional to a Press Night)

Neon Design and installation

No 1 Ticket Agent rate negotiation

‘On-Line’ Press & PR

Photography

Print Distribution

Promotional Evenings

Promotions (ticket specific and general/event/venue specific)

Radio/TV promotions

Sponsorship

Street Talkers/Walkers

Ticket Agent promotions, advertising and direct mail

Theatre/Venue contract negotiations (specific)

Virul

Website design and management

Specific Target Marketing:

eg Youth Market : Bus walking and tube inner-surfing

E-mail flashpages

SMS (texting)

Club-talkers

CD-Rom/DVD production including hidden ‘eggs’.

The above is a very brief outline of what PAUL SAVIDENT is and the services and knowledge that it can provide.